178 | Work Less to Make More with Kelsey Kerslake

178 | Work Less to Make More with Kelsey Kerslake

Welcome to episode 178 of Profit Boss® Radio! In this episode, we’re talking about how to make more money in less time. If you’re anything like me, you’re desperately seeking more free time and more whitespace in your business, so the idea of giving less of your energy and getting more in return is extremely appealing. 

But in practice, what does this mean? How exactly can you build a business that grows and thrives without requiring the additional time, stress and burnout that comes with it?

Joining me to answer this question is Kelsey Kerslake. Kelsey’s a mother, CEO, creative director, and business coach, as well as the host of the Aligned Business Podcast. She’s helped hundreds of online business owners build their brand and online influence, and turned her side hustle into a thriving design agency and education business.

In today’s conversation, Kelsey shares her journey and mishaps along the way. Not only will you learn how to delegate effectively, but you’ll get her foolproof strategy to diligently work a solid 5 hours and still make profits! 


Here’s what you’ll find out in this week’s episode of Profit Boss® Radio

  • The powerful tools you can use to ensure your business can deliver results without you being involved in every step of your operations.
  • The surprising things you can procedurize yourself out of–and how to do this WITHOUT losing control of your company! 
  • What Kelsey’s day looks like now that she can focus on the tasks she loves–and how she designs her calendar.
  • How to talk to employees about time off and mental health–and creating a work environment that inspires everyone.
  • What Kelsey did to completely eliminate email from her life.


Enjoy The Show?




Hilary Hendershott: All right. Profit boss, welcome to the next episode of Profit Boss Radio, where today we are talking about the juice, the stuff, the how to make more money with less time with my friend and guest Kelsey Kerslake. She is a mother, CEO, creative director, and business coach. She’s also the podcast host of the Aligned Business Podcast. Over the last decade, she’s helped hundreds of online business owners build their brands and online presences as the Founder and Creative Director of Pinegate Road, a personal branding and web design agency. She has an MFA in graphic design from the Savannah College of Art and Design and in 2016 successfully made the transition from working in corporate America while pursuing a side hustle to being the CEO of her online design agency and education business. 


Hilary Hendershott: Kelsey, welcome to Profit Boss Radio. 

Kelsey Kerslake: Well, thank you for having me. I was almost going to re-welcome you but thank you for having me.

Hilary Hendershott: That’s good. Just roll out the red carpet. We’re both welcome here. Thank you. 

Kelsey Kerslake: Yay. 

Hilary Hendershott: You know, I got so excited when I saw this kind of story from you as a potential episode topic. I feel like maybe it’s just me that it’s kind of where I am, that I’m sort of desperately seeking more free time, more whitespace in my business but the idea of working less and making more is so hot. Can you tell me how did you become an expert in that? 

Kelsey Kerslake: Yeah. So, I kind of did it by accident but I also knew that I was never going to get into business and have a life that I didn’t love. And so, I’ve always used that as a gauge for making decisions in my business and how I grew things and even my career. And so, I really got into it when I knew that I was going to start having a family and I wanted to make sure that my business was at a point where I wasn’t taking the maternity leave and just taking time off. I was at a point where I wanted to be able to have my business grow as I took the time off. And so, it was about three years of navigating that, growing my agency, and getting it to a point where it could run kind of without me if it needed to. And, yeah, so I was able to scale that and that is when I decided to start teaching other people how to do this as well. 

Hilary Hendershott: Awesome. And so, when you set out to create an agency that didn’t require a lot of your time or that, as you say, could almost run without you, what are the things that you put in place? What’s the differentiating factor between your business and someone? I mean, most business owners get burnt out at some point because it’s just escalation of time commitment. So, how did you avoid that? 

Kelsey Kerslake: Yeah. So, I really got clear on where I wanted to head and what I wanted my days to look like. So, at every stage in my business, I’m always thinking of in a year from now or six months from now, what do I want my actual days to look like? And I make decisions on what I do as a CEO based on that. And then I hire the team, I build in the processes. I guess, we use this word joosh, joosh my offerings to make sure that it’s not my time being spent and that clients are still getting what they need and they’re still getting excellent results. But it’s my team or the processes or recordings or just different things that aren’t me delivering those results. 

Hilary Hendershott: Okay. Say more about that. What are the three of the tools that you use or tactics that you use as an example? You can give me four or five if you want but like what are the things that actually enable you to not be part of the product delivery? 

Kelsey Kerslake: I think that you do have to get a product delivery system in place. So, I would say like what is the result that you’re getting your client? You always want to keep that in mind and make sure that that is excellent and then what process do you go through in order to get that result for your client? So, for example, we have our branding and web design clients in the agency and even though every single client is doing something unique and they’re doing something really special, we give them this custom experience, they’re always going to go through brand strategy. They are always going to go through brand design. They’re always going to go through website strategy and marketing flow and website development. And so, we build these processes and a schedule, and this does take time and experimentation. It’s not like you snap your fingers and it’s perfect. It took us two years to get that process really, truly down and building the team in place for them to deliver the client’s excellent results without me having to be there. 

So, I think it’s first, number one, really diving into that process and making sure you have a standard process that you take your clients through and then getting the right team in place and training them over time to deliver the excellent results and make sure that it’s okay for them to make mistakes along the way while you’re there. And so, that was one thing. There’s that time where you’re training your team. You’re more in it then but you’re doing that with that future goal of taking more time off in the future. And so, I would dive in, I would do extra loom videos, and really make sure my team was able to deliver at the level that I personally would. And then you’re really able to make that plan and slowly transition yourself out and be able to fly from there. 

Hilary Hendershott: So, look, like do you literally have a standard operating procedure manual? I mean, is everything that gets delivered to the customer standardized and written down procedurally? 

Kelsey Kerslake: It’s a Google doc. Yeah. 

Hilary Hendershott: Wow. 

Kelsey Kerslake: Yeah. But we’ll hire brand designers that I know that have the skills and the typography skills and the education in order to deliver at that level. And then they go through our brand standard operating procedures and they’re able to follow step-by-step-by-step and there’s videos of, “How does Kelsey think about typography and what things should we be thinking about as we’re executing these brands?” And again, that didn’t happen overnight but it can happen over time if you have that vision. 

Hilary Hendershott: Right. And I’m thinking probably, so how many designers do you have or how many people do you have that are delivering the consultancy package, the product to your customers? 

Kelsey Kerslake: Yeah. So, in our agency right now, we have a project and account manager. We have a salesperson. We have one main brand and web designer, but we do work with other brand designers when the strategy is, you know, she doesn’t do that certain style or something and we’ll hire somebody else and she does the strategy with me. I’m overviewing everything, but that’s not as much time because I’m kind of like guiding her through our process. And then we have a web developer. So, is that five people? 

Hilary Hendershott: I wasn’t counting. Three, four, five. 

Kelsey Kerslake: We had a lot but we have like 15 at one time and I was like, “Let’s consolidate this because this is a lot of people,” but I’m really only talking to our salesperson and then our account and project manager, and then she manages the rest of the team. I guess I talk to our brand designer too, those three. 

Hilary Hendershott: Tell me about the salesperson. 

Kelsey Kerslake: So, the salesperson, she is the person if you go to our website and apply for a project, she’s the one that gets on the calendar with them. I coached her in our coaching program so she knows a lot of my business practices and principles and then she’s actually a web designer by trade, and she was getting a little burnt out by actually doing the web design and love strategizing with people, and she loves sales. So, she actually works with me and one other client and she does our web and branding sales and she puts time on her calendar. She knows our processes and how to support our clients and people book through her. Yeah.

Hilary Hendershott: Obviously. And that’s really interesting because a lot of times I find myself saying to people, “If you don’t have a VP of Sales, you are the VP of Sales.” So, you’re the CEO and the VP of Sales. You have to take both hats seriously because if the VP of Sales doesn’t do their job, you can’t pay the paychecks and that’s end of game, baby. But you have to keep the money flowing in, right? That’s what your business eats and breathes. So, that’s really great to hear that you’ve replaced yourself on the sales aspect and I would think that getting a true VP of Sales would be prohibitively expensive but you have a relationship with this person and she has some affinity for you. She like loves you in the way that this business… 

Kelsey Kerslake: I hope so. 

Hilary Hendershott: Yeah. That’s really great. That is fantastic. And so, what are the surprising things that you’ve had to proceduralized yourself out of? Or what did you learn that surprised you? In other words, my fear would be like this is no longer my company. I don’t actually get to make the decisions. Like, am I really important? Did you go through any of that? 

Kelsey Kerslake: I think so. And, yeah, I’m actually still diving into that a little bit because I did get my agency scaling to a point where I was out of it. I would review work every Thursday. My account manager would send it to me but maybe that took 15 minutes or 30 minutes once a week and that’s the only thing I was doing and it just was kind of running. So, it’s hard. I think I’m still navigating the emotions but I did end up, that’s why I started my coaching business. It allowed me that time and I was like, “What am I passionate about?” I went back to that drawing board of what do I want my days to look like in six months from now, a year from now. And I realized that I didn’t want to be in the brand design, actually illustrating and drawing and doing typography, and I really love the mentorship and being able to support other people and growing and scaling their businesses. So, I had been doing a little bit of consulting and mentorship and I actually just turned it into a higher-level program, the Aligned Business Academy and the Aligned Business Mastermind, and that’s what I really devoted a lot of my time to. 

I’m now at a point where that is running with employees and team and another salesperson on that side and I’m finding more time coming back to me again. And I’m looking back to the agency and saying, “What other ways can we scale? How can we support a different type of client other than just doing these like high-level custom larger projects? Is there something for that up-and-coming entrepreneur that can afford a multi-five-figure package?” And I’m going back. I’m like, “Ooh, this is fun again.” 

Hilary Hendershott: Yeah. Get the creative juices flowing. So, what do your days look like? How did you design your calendar? 

Kelsey Kerslake: So, currently, I did not expect this to be like this right now. I am doing a lot of one-on-one mentorship with my team. Having the transition from contractors to employees was, I don’t know if this happened with you or if you went through that but in my head, it is just the energy is so much different now that I am actually mentoring somebody’s career instead of just having them be in the business doing their one-piece and part of it like it is in the agency. And so, we have actually been going through some transitions with employees. So, I’m doing a lot of hiring, interviewing. I am doing one-on-one mentorship and then I also am the person who is the “public figure.” So, I’m here doing podcasts and I’m doing guest expert sessions and I am figuring out ways to market our business and ways to get that into more people really. That’s what my days look like. 

Hilary Hendershott: What boundaries do you put around your time? Is it literally just I work five hours a day or how do you design the actual logistics of your calendar? 

Kelsey Kerslake: Yeah. So, I have a nanny share with a neighbor and I have nine to five Monday through Thursday. And so, every month I take one full week off where I just have that time to myself right now to vision for my business. On Mondays, I do my CEO work. I meet with my team. On Tuesdays are my full coaching days. So, we do critiques for our coaching students. We do one-on-one critiques for everybody in there. And then we have two coaching calls for the different sections. Wednesdays, I have a CEO day where I have nothing on my calendar and Thursdays are half coaching, half nothing on my calendar. And so, that’s what my actual days look like right now. And then I take vacations or whatever because I have a team that can support any of those critiques, any of the coaching calls when needed. I still love being in there, but they’re able to take that on if I need a day off or a week off or whatever. 

Hilary Hendershott: Yeah. Let me ask, let’s see, so I have a full-time nanny. She comes 8:30 to 5:30, but I find her being here from 8:30 to 5:30, I’m in my home office right now, doesn’t actually enable me to work from 8:30 to 5:30. Like, first of all, I don’t have the endurance to work that long anymore but there’s also some inefficiencies, like showering, working out, you know, I mean, grocery shopping sometimes, food preps, stuff like that. Do you find the same thing or how do you manage that? 

Kelsey Kerslake: I really want to go into this because I love it. I’m like all about optimizing not only my business but my life. We actually have somebody that comes in to our house four hours a week. It’s not so much but it’s enough that they do some food prep. They clean our home. They kind of organize everything. We get Instacart delivery for all of our food. So, I never go grocery shopping. My husband does the laundry. So, yeah, I was like, “I’m not doing this.” So, I’m like, “I will make more money but I will not do the laundry.” Yeah. That’s kind of how we do that kind of stuff. I will say like showering, working out, those kinds of things, I take my son out, I am also in a stage of my life where I’m not being the healthiest human and I do want to kind of change that. So, logistically, I would probably do that after my son goes to bed or things like that. 

Hilary Hendershott: You mean changing like what you eat? Is that what you mean or are you talking about working out? 

Kelsey Kerslake: Changing what I eat or just working out. I’m like I don’t have a time where I’m like working out right now but, yeah. So, I do Daily Harvest. This was my lunch. Do you know what Daily Harvest is? 

Hilary Hendershott: Yeah. 

Kelsey Kerslake: So, I love Daily Harvest because I can make smoothies and just like on-the-go be able to do that. 

Hilary Hendershott: Yeah. Little ways of having healthy food that travels is key. I listen to a health coach. She doesn’t like the term, health coach, because unfortunately, I feel like the MLM industry has sort of taken that term but anyway, she is a health coach, a legit one with education and stuff. And she said, “I never leave the house without something healthy to eat.” And I started practicing that. And it’s killer. It’s amazing because I never end up like, “Oh, shoot, I have to have a super burrito.” 

Kelsey Kerslake: Yeah. That’s great. I keep like Kind bars in my purse because I drink too much coffee and then I get the hypoglycemic crashes and so I always have something but I’m like a Kind bar, it’s like chocolate and nuts. It’s not super healthy but it’s better than a burrito I guess. 

Hilary Hendershott: So, do you feel like when I think about saying to an employee or my team, “I am going to take a week off a month and I’m not going to work more than five hours a day.” I assume that they would get resentful that they would want that schedule and they would think, “Why would I work full capacity for you when you aren’t working full capacity for this?” Have you run into that? 

Kelsey Kerslake: Yes, absolutely. I think it’s so natural to feel that way. And so, I’m always talking to my team about how important it is for me to be able to take that time off so I can actually grow the business because as the CEO, I do need that time off in order to have the whitespace to propel the business. If I don’t have that, the business stays stagnant and I’ve seen that too many times. And so, they know that having that whitespace is really important for me and they also have the option to go be a CEO themselves if they would like. And I don’t mean to say that in, I guess, a harsh way but I think they see how difficult it is to also be the CEO and manage and grow a team and do what it takes to scale a business to a certain level. And if they want to go do that and also have that time off like they’re very much allowed to and a big purpose and why for me is creating team environments that feel really aligned for people’s lives. So, we have a lot of flexibility in their schedule benefits. I mean, they obviously have regular pay. We pay higher-ish salaries than I would say a lot of people do. A lot of paid time-off even for part-time people. We’re always talking about like I’ve looked at a lot of business structures and I wanted to create an environment that I would be proud to almost be an employee of if I were an employee. 

And so, me feeling so good about what we’re providing for them that they’re getting paid while they get so much flexibility. I hear time and time again from people who are applying in our businesses, they’re like, “This seems unreal compared to other businesses out there and to be a part of a business that creates this environment would just be a joy.” And so, I don’t see it like, “Oh, I’m only working five hours a week and I’m taking all of this time off.” I’m building this business to create wonderful work environments for others and that’s really important to me. 

Hilary Hendershott: So, your building an aligned business is very comprehensive. You’ve done it on the sides. 

Kelsey Kerslake: Yes. I’ve always thought of it for myself, for my team. I just got off a one-on-one with my salesperson on the coaching business and we’re talking about her future plans and where she wants to take her life and her career and all of these things. And at every moment, we’re making sure that the work that she’s doing and growing into in our business is congruent with that future. 

Hilary Hendershott: This may be putting you on the spot. It’s not a normal number to know but do you happen to know what percentage of your revenue is your payroll costs? In other words, how much of what you bring in goes to pay human beings? 

Kelsey Kerslake: 25%. 

Hilary Hendershott: Oh, it’s 25%. Mine is 65%. 

Kelsey Kerslake: Wow. 

Hilary Hendershott: Yeah. We’re a service business.  

Kelsey Kerslake: Yeah.  

Hilary Hendershott: Yeah. I have a lot. I mean, that includes myself but it’s relatively high payroll costs. I mean, I have to know that the answer to this is no or that you’ve dealt with it but the traditional business owner mentality would be kind of get them in and work them as hard as you can. I mean, do you think, “Maybe I’m losing money by having my life be like this,” or do you really feel like, “No, this is the source of what I’m doing well. It is my unique value proposition. It’s the reason I have high profits.”?  

Kelsey Kerslake: I don’t ever want to create a business where I’m not really excited about the people I have in there and them feeling excited about it, too, and this might be idealistic but I want to pay more or, I’m not sure. I just want to make sure that they feel really good and that’s really important to me, that everybody feels really good in their life and their business, like our students and clients feel amazing and that our team does, too. Because I know that when they’re happy, when they’re really into the work that they’re doing and they feel ownership in agency over that work, that it’s all going to be better. 

Hilary Hendershott: Yeah. Understood. So, if you had to articulate the source of, I mean, you’re describing something like it’s a foregone conclusion, this working less and making more, but it’s a big mystery for a lot of people. There are people who can’t think, they can’t figure it out. So, obviously, the linchpin is standard operating procedures but how would you describe your willingness to delegate? How would you coach someone who said, “I couldn’t give that up. I don’t know how to delegate that. I need to be that person.”? Well, you must get this resistance from people you coach. Do you? 

Kelsey Kerslake: Oh, yes, all of the time. And so, I think it comes down to when you feel that in the moment, then you’re choosing something now. So, say you want to be doing the actual designing. I’m just going to use mine. You’re illustrating, you’re hand making all of the typography. Is that what you want your time to be spent on or do you want to choose that year from now, that six months from now, that three years from now version of you who does have the time freedom? And what does that version of your life and days look like? Because if you are choosing to not give up the doing, then you’re always going to be doing the doing. So, what do you want more, to be doing the doing or to have that freedom? 

Hilary Hendershott: Lovely. I mean, I just feel like you speak about this, again, I’m repeating myself. You speak about it like it’s easy so I’m trying to pull out because I know there are lessons learned. 

Kelsey Kerslake: It’s not. And so, there are lessons learned but also I teach about this a lot is being very uncomfortable to get to a place where you are living this wonderful life. And so, every moment is really uncomfortable, honestly. Not every moment, but like you go through it and you’re like, “Okay. I’m consciously choosing to let somebody else do this design,” and they might not be as good as me or I’m going to have to spend a lot of time to train them and get them to this place but you’re always doing these things that are in alignment with that future version of you, even though they’re not comfortable in the moment. And so, I think a big thing I lean into is leaning into that uncomfortableness in order to get to that better place down the road. And I always say like if I’m feeling too comfortable, I’m like, “I haven’t pushed myself into, like, some direction like I’m in this cup.”

Hilary Hendershott: Something’s wrong here. 

Kelsey Kerslake: Yeah. I’m like I haven’t done something that’s actually going to move anything forward if I’m feeling too comfortable here. 

Hilary Hendershott: Let’s talk about the bane of most business owners’ existences, that being email. So, what are your policies and procedures around email? How do you make sure that – because my experience is there’s a constant stream of email. I can never get through it. I always have to choose to either go do something else or do the email. Right? 

Kelsey Kerslake: So, this is really funny. I’ve had an autoresponder up since 2017 that says, “Here are all the places you can get the information that you need and this email will not be read.” And if I ever do get an email, I have my executive assistant who organizes everything and she forwards me the few emails that I actually do need to respond to. And there’s a nice little folder in my Gmail that says, “Kelsey, respond,” and I go in there like once a week. 

Hilary Hendershott: Wow. So, you have designed your life to not include email. 

Kelsey Kerslake: Yeah. 

Hilary Hendershott: Okay. But there really are conversations that happen between me and my team or emails from clients. I mean, this has to do with the specific nature of my business but, “Hilary, my car broke down. Should I buy a car or lease a car?” Like that came in. I need to be available to answer some questions like that. Again, that’s super-specific to my business. Is there a way to have the emails that you want come through? And I know you talked about the folder. Maybe you’ve just designed the entire delivery of your service so that just email isn’t a part of it? 

Kelsey Kerslake: Yeah. So, the delivery of our service is that they have coaches and the aligned business. We have our director of operations who’s our customer service basically for that. So, they go to them and then in the agency, we have our accountant project manager that does all of the client communication. So, I’m pulled out of the client communication because I know that if I’m the person doing it, I’m not going to do the best job. I just won’t. And so, I think for the example like, “Hillary, my car broke down,” are there ways in which you have somebody on your team that kind of knows all of those general procedures and they can answer? And if they don’t know the answer, what we actually have is a Voxer, like people in my team can get a hold of me on Voxer, the director of operations. I love talking something out. And so, they can say, “Here’s this thing that came through really quick like I’m thinking this decision, is that correct?” And I can literally say yes, no, here’s what I would say. And so, those things are coming in sometimes but over time, again, your team starts to know the answers and you start to put those in standard operating procedures. We have huge like FAQ documents, how to answer any question coming in from a student, how to answer any question coming in during the sales process, like there are just standard ways in which we go about it. And my team is the one that is constantly updating those. So, I answer once, and then it becomes a part of our process. 

Hilary Hendershott: All right. I feel like we’re getting to the meat of it here now. That’s the thing. And those standard operating procedure documents and we have a number of them, dozens of them, maybe 100 of them, and they’re so useful. They’re so tedious to create. I’m not creating them so I’m not saying I’m the one, but they’re so valuable. We brought in a new executive assistant and she got me on. We had a one-on-one. She said, “I’m blown away by your standard operating procedure.” She said, “Thank you so much. This is like enables me to be great at my job.” We’ve put a lot of time and effort into those. 

Kelsey Kerslake: Yep. 

Hilary Hendershott: Okay. Anything I haven’t asked about? I think the real design of this is you got to decide. You have to decide to live a life by design that it is okay for you to design your calendar and have whitespace and take time off and then you have to create standard operating procedures and empower people to replace you. 

Kelsey Kerslake: Yes. And I think the bigger thing that we didn’t hit on really is making sure that the offerings that you have in your business are profitable and include team like all the operating expenses for your business that deliver a valuable result for your clients at that price or at that investment. And so, there is some offer design and program design and things like that that come into play. You need to make sure that you are profitable and that you are charging a proper amount to have that profitability in your business. And so, I think that is a big thing usually when I’m working with entrepreneurs that are building towards their first six figures, let’s say, and they are charging $100 for a logo or even $1,000 for a logo. It’s at some point if you want to get to that level and also have the time off that you desire, you do have to charge at a certain level or you have to produce at a bigger level with more team, which takes a lot more managing. So, it’s just making sure the design of your actual offers are profitable for what you want to do. 

Hilary Hendershott: Perfect. And is there an easy way to communicate? I work with my clients and I try to get them to reverse engineer the compensation that they want. Is there an easy way to tell people how to price? For example, if you want to make a quarter-million dollars a year, is it clear what your hourly rate should be if you have an hourly rate, if you’re offering consulting? Is there an easy way to do that in your experience? 

Kelsey Kerslake: You could do it. So, this is something actually we call our retreat days and we actually create somebody’s schedule first and figure out how many hours of sleep do you want? How much self-care time do you want? What do you have to do like you are saying, like getting ready for the day? Do you have to carpool? I don’t know. So, how many hours do you actually have in your schedule to work? We take the amount of time that are actual billable hours, which is less than even that. And then we make the sales goals that you have half of the billable hours that you even have available. And so, you can see really quickly when you start to like add up the actual time that you have in your business and in your life to live the life that you want to live, what you need to charge, and what sales you need to hit in order to reach those compensation goals. A lot of the times it’s not an hourly rate. Like, I could get paid $1,000 an hour and still not make the rate I want to make. And so, it usually ends up being higher level packages like consulting packages instead of just hourly rates. 

Hilary Hendershott: Right. Also, sometimes I notice I ask when I look at an appointment that I don’t want on my calendar, and I think to myself, how much would they have to pay me to make it worth it for me? And if it gets over like $2,000 or $3,000, I’m thinking I should probably take that off my calendar. What happened here? Yeah. Okay. Great. So, talk to us a little bit about your coaching program. 

Kelsey Kerslake: Yeah. So, we have the Aligned Business Academy, which supports people in creating their first six figures. So, it really helps people be able to make the income that they want as they’re scaling there and learn how to delegate and how to start doing marketing and sales and actually sell at that higher level. And then we have the Aligned Business Mastermind, which is really about scaling to your first seven figures and making sure that you have the employees and team and business organization and you’re leaning into management and really designing that business to scale to seven figures without you. And the whole purpose of it is really just to do it in a way that super supports the life you want to live and that is different for everybody. 

Hilary Hendershott: Right. Okay. And the course is delivered virtually so people can take it from anywhere?

Kelsey Kerslake: Yeah. We have people all over the world, Thailand, Australia, UK, and yeah, they’re all over and we have lots of different types of support in there to accommodate time zones, learning styles. Everybody also gets a one-on-one coach so you get both that community, but also a one-on-one coach who creates action plans with you and really individualizes the program for you. 

Hilary Hendershott: That’s great. How long does it take? 

Kelsey Kerslake: It is a year, each of them. 

Hilary Hendershott: Oh, nice. Right. So, truly comprehensive. Great. Well, you’ve inspired me. I’m going to go mark off a week. I’m not going to show up for work. No, I’m kidding. But I will get there. I will get there. 

Kelsey Kerslake: Yeah. It took me six months. I put that on my January board and now I’m here. I took my first solid week off last month. 

Hilary Hendershott: Good for you. Yeah. Real quick, what did you do for a week? 

Kelsey Kerslake: So, this was, I mean, real personal. We actually went through, we had to fire an employee, unfortunately. And so, I really thought through how do I want to be as a manager? How do I set up these structures? I was really thinking through like how do I be as a CEO and lead this team? And so, this is going to sound silly but it was a lot of bubble bath and a lot of journaling and figuring out management structures and styles for the future of the company. 

Hilary Hendershott: So, you really are…

Kelsey Kerslake: But I need that whitespace. Yeah.

Hilary Hendershott: It’s a think time. 

Kelsey Kerslake: Yes. It’s a think time and it’s still working but it’s fun and needed and it’s that necessary whitespace. 

Hilary Hendershott: That is awesome. Again, you’ve really inspired me. Thank you for sharing. I think what you’re teaching is so needed because people are getting burnt out and like I’m not being dramatic, killing themselves. They’re shortening their lifespan is what they’re doing, the gray hair, the wrinkles, the heartache like that. And so, thank you for teaching us something that’s so needed right now. 

Kelsey Kerslake: Yeah. You’re welcome. Thank you so much for having me. 

Hilary Hendershott: All right. Great to have you.



Hendershott Wealth Management, LLC and Profit Boss® Radio do not make specific investment recommendations on Profit Boss® Radio or in any public media. Any specific mentions of funds or investments are strictly for illustrative purposes only and should not be taken as investment advice or acted upon by individual investors. The opinions expressed in this episode are those of Hilary Hendershott, CFP®, MBA.